Itâ€™s one of those things that is rarely spoken of, or even acknowledged; while people spend a lot of time learning about the mechanics of marketing and advertising they miss one essential item for successful marketing. Maybe itâ€™s because this is something that is difficult to provide.
Successful marketing requires a little bravery; you need the courage not to follow the crowd, to put yourself out there, and to risk rejection.
Following the crowd is something thatâ€™s very safe for most of us. Thereâ€™s a mob mentality that seems to be hardwired into our DNA. â€śFollow the crowd and you will be safe.â€ť If everyone else is doing something, then it seems like that is a safe bet.
In a non-competitive environment, itâ€™s a little easier to get away with being the same as everyone else. When thereâ€™s more competition, it becomes increasing important that you differentiate your business. This is going to put you in a situation where you are no longer following the crowd, but are creating your own path and this can be frightening.
Creating your own path that sets your business apart may seem to be a less safe option. After all, youâ€™re not following everyone else anymore. The opposite of this is often closer to the truth, especially if your current strategy isnâ€™t working for you.
Change can be difficult, but is rewarding. Some of us need to be dragged kicking and screaming to make changes to the way we do things. Others donâ€™t find it quite as difficult, but itâ€™s always a challenge. Rather than focusing on the short-term obstacle of overcoming this barrier, think about the rewards you will get when itâ€™s done.
5 Bravery Challenges For More Successful Marketing
Besides differentiating yourself from your competition, there are other areas where a little bravery will be rewarded and help you achieve marketing success. Below you will find 5 ways to promote your business that all require a little bravery. They cost little, or nothing and can be very effective.
- Start a blog
Itâ€™s not just the work involved that stops people from starting a blog. A significant obstacle is the courage it takes to put something out there in public. Will people like it? What if I get negative comments? What if I make a mistake? Put these aside with the knowledge that you will improve over time and even the best bloggers make mistakes.
- Engage In Social Media
Itâ€™s common for businesses to treat social media like a traditional advertising platform. This seems safe and is more familiar than using it to engage with people and build relationships. Becoming active on social media means exposing yourself to the risk of rejection. Do it anyway. No only is it a great way to promote your business, you’ll also meet some fantastic people who you never would have met otherwise.
- Public Speaking
Do these two words send a shiver down your spine? They do for me. If thereâ€™s a choice between skydiving, swimming with sharks, or public speaking, the first two options are less terrifying. Overcoming this fear and actually doing it is very rewarding. It builds confidence in yourself and increases your profile. Maybe it’s speaking at a conference or just in front of a group of prospective clients. Start small if you like, but give it a go.
- Approach Another Business With A Cooperative Marketing Idea
Cooperative marketing is where you both promote each otherâ€™s businesses for mutual benefit. E.g. You offer a discount on your products or service to customers of a complimentary business. If you donâ€™t already have a relationship with the other business this can be daunting. Donâ€™t let that stop you.
- Ask Your Clients How Youâ€™re Doing
This is another one of those things most of us know we should be doing, but often avoid. You may have a few clients that love you and you assume everyone feels this way. Finding out what you can improve is at least as valuable as knowing what youâ€™re good at.
Dare Yourself To Marketing Success
If what youâ€™re doing now isnâ€™t working as well as you would like, should you keep doing the same thing? Or should you make a positive change, even if it is a little scary? Daring to be different might be just what you need.
What fears have you overcome, or would like to overcome to achieve marketing success? Leave a comment below.